the Blueberry Patch

Digital illustration of three blueberries with green leaves
Sign attached to a tree at the Blueberry Patch on Sylvia Hatchell's land in Black Mountain to benefit the University of North Carolina's Lineberger Cancer Center.

to benefit UNC Lineberger Cancer Center

Community Unites to Restore Coach Sylvia Hatchell’s Blueberry Patch for UNC Lineberger Cancer Center Fundraiser

Over Fifty Volunteers Rally in Fairview, NC to Support Cancer Survival and Local Resilience

Fairview, NC — On a misty morning in the mountains of Western North Carolina, a remarkable spirit of community emerged as more than fifty volunteers joined forces to replant the cherished blueberry patch of beloved former UNC Women’s Basketball Coach Sylvia Hatchell. This blueberry patch, integral to fundraising efforts for the UNC Lineberger Cancer Center, had suffered devastation at the hands of Hurricane Helene.
In the months following the storm, a dedicated team of friends, family, and neighbors worked tirelessly to restore the land. Their efforts included clearing debris, revitalizing the soil, and sourcing 120 new blueberry bushes to rejuvenate the plot. The pivotal replanting day saw Coach Hatchell, supporters, and the enthusiastic AC Reynolds High School softball team from Asheboro, NC gather, united by a shared sense of hope and purpose.
Guided by Bill Klein, “Mr. Blueberry” and North Carolina’s top blueberry expert, volunteers learned the proper techniques for planting and caring for the new bushes. Heavy equipment had prepped the field, and the team moved in harmony, mulching and watering each plant with care—thanks in part to Garron Creek Fire Chief, Wade Wright and his water truck. The aroma of fresh mulch blended with crisp mountain air, but it was the camaraderie and collective determination that truly defined the day.
After the final bush was planted, the group gathered for a warm lunch prepared by community members, sharing stories and reflecting on the challenges overcome—especially by Coach Hatchell and her husband Sammy, whose property was also struck by two unprecedented mudslides. Their resilience and commitment fueled the restoration effort, transforming a tale of loss into one of renewal and hope.
This project amplifies the impact of the UNC Lineberger Cancer Center. Supporters are encouraged to contribute through the project website, donating any amount to ensure those fighting cancer at UNC have everything they need to not just survive, but thrive. In a testament to her dedication, Coach Hatchell personally covered all restoration costs, so that every dollar raised goes to help those battling cancer.
“It was a great day,” Coach Hatchell remarked, her wide smile reflecting the gratitude and pride felt by all involved. “We had over 50 volunteers and many hours of preparation to get to this point. This is just an amazing sight.”

For more information or to support the fundraiser, please click the “give now” button and join the mission to make a difference in the fight against cancer.

Make Checks Payable to Sylvia Hatchell

7515 Kepley Road, Chapel Hill, NC 27517

Memo: Blueberry Bush

In addition to her celebrated career as a coach and motivational speaker, Sylvia Hatchell is known for her unique commitment to community service through her Blueberry Patch Project. This initiative began as a personal passion and has grown into a meaningful way for Coach Hatchell to give back and inspire others to do the same.

The Blueberry Patch Project centers around cultivating a blueberry patch—a symbol of growth, renewal, and nurturing potential—on Hatchell’s property in the North Carolina Mountains. Each summer, she opens her patch to the community, inviting individuals, families, and groups to pick fresh blueberries on the honor system, then write a check to UNC Lineberger Cancer Center. The project not only provides healthy, delicious fruit but also serves as an opportunity for people to connect, share stories, and experience the simple joys of nature while supporting a wonderful cause.

Coach Hatchell often shares her own journey of overcoming adversity, emphasizing the importance of faith, perseverance, and compassion in building a purposeful life. Through the Blueberry Patch Project, Hatchell demonstrates how small acts of kindness can have a lasting impact, inspiring others to make a difference in their own communities.

About the Blueberry Patch…

Sylvia Hatchell in the Blueberry Patch
GIVE NOW

The Tar Heel Traveler, Scott Mason visits The Blueberry Patch project

The Blueberry Patch:

After The Storm Black Mountain, NC

Close-up of a hand picking blueberries from a bush above a white basket filled with blueberries, sitting on dirt and grass.
A banner at a blueberry patch in Fairview, North Carolina, promoting pick-your-own blueberries for the UNC Lineberger Cancer Center, with a cartoon blueberry character and instructions for mailing checks. Sylvia Hatchell